Write Your Way To Free Traffic!
By © Dan Grossman
Writing articles is a great way to bring free traffic
to your website or new subscribers to your newsletter with only a little
work each month. Spending the time to sit down and write useful content
can be hard work but it should pay off in the free promotion you get
as a result.
Website and newsletter publishers are in constant need
of fresh, new content, and you can be the one to provide it! It is surprising
how few authors there really are out there considering most people know
enough to write articles on subjects they know. It just requires a little
planning and work.
Each article you write that gets published is like a
huge advertisement for both yourself and your website or newsletter.
Each one you create includes a few lines at the end called your bylines
or an "about the author" section which both advertise you and anything
else you want to mention. This builds free traffic for your website
and builds your credibility! If people see your name a few times, or
if you write an especially good article, you can become an expert overnight!
At least, in their eyes.
So how do you go about writing articles for websites
and newsletters?
PLAN YOUR ARTICLE
Start by deciding what it is you're going to write about.
Choose a topic you know enough about to write about, there's a demand
for content in almost any imaginable subject. How-to articles or articles
which teach people how to do something that will help them in some way
work great.
Plan what you're going to write. Once you've chosen
a topic for your article, think of a title. Make it catchy, like a headline,
but refrain from making it sound like an ad. Then, make a list or an
outline of some sort. Not only will it help you to divide your article
into logical sections, but your readers will appreciate being able to
take in your information one chunk at a time.
List key points you want to cover in each section of
your article. This should help you get thinking about what exactly you're
going to write and get those "creative juices" going. It'll also let
you know what you need to go research, if there's something you should
cover but don't know quite enough about.
WRITE YOUR ARTICLE
Sit down and start writing, one section at a time. You
should probably not have more than 4 or 5 sections to your article (like
the "Write Your Article" section you're reading). Once you've finished
writing one, move on to the next. This way you can take breaks between
sections without losing track of where you were writing, and your article
will stay neatly organized.
Once you've finished, set your content aside for a few
hours. Return to it later, or even the next day, and reread what you've
written. Expand, change your wording until it sounds its best, and eliminate
run-on sentences and other grammar problems. Once you're finished and
you feel your writing is at its best, run it through a spellchecker
just to be sure.
Now that you're completely finished, be sure to write
your 3-5 line "About the Author" section to tack on to the end of your
article. This is the reward for all the hard work! Mention anything
you want about yourself, but it's good to at least include your email
address and website URL.
GET PUBLISHED
Now it's time to start sending your article to those
publishers who are dying for your fresh, new content! So how do you
find them, and get your article to them? There are several ways.
First, publish your work to free content mailing lists
where publishers subscribe for the sole reason of receiving content.
Here are a few which you can post to (these are subscribe addresses,
please read their posting rules prior to posting):
Free-Content-subscribe@yahoogroups.com
PublishInYours-subscribe@yahoogroups.com
article_announce-subscribe@yahoogroups.com
articles_archives-subscribe@yahoogroups.com
There are many other free content lists and websites
out there. Search around and you should find more to post your articles
too, including ones dedicated to specific topics which may be more relevant
for your article.
Once you've posted your article to the free content
mailing lists, you need to start contacting individual publishers. Start
making a list of newsletters and other publications which will accept
your articles by contacting each one. It will require a little work,
but many even provide an address for article submissions.
Ask each if they will accept article submissions from
you, what address to send them to, and be sure to allow them to remove
themselves from your list if they ever want to. Build up a list of publishers
over time and send your articles to them each time you write a new one.
Write articles on a consistent basis (monthly works
best for most people), keep the quality of your writing up, and you
should have no problem obtaining substantial free traffic from your
work. Good luck!
About the Author:
Dan Grossman runs www.websitegoodies.com where you can find over 250
hand-picked resources, articles, and tools! Dan also publishes the free
weekly "WebDevPortal" newsletter for website owners! Subscribe today
and get articles like this every week: subscribe@webdevportal.com?subject=article-subscribe