A Simple Secret To Seducing The Search Engines
By Jason Potash © 2005
In the Internet Marketing community, "traffic" and search
engine mastery are hot topics these days...
People will do almost ANYTHING just to get their site indexed by Google
faster... to boost their Page Rank quicker... to drive more traffic
immediately... and to get a ton of incoming links to their website right
away...
Yes, even if it involves handing over $137 for the latest push-button
traffic software or search engine trick.
Why all the fuss?
In this article, I'm going to reveal to you a simple, no cost way to
make the search engines crawl all over your website like ants on a melted
popsicle.
PLUS... you will start to get laser-targeted traffic and boost your
search engine rankings almost instantly. Not to mention, you'll have
(at least) 100 quality links back to your website within a week.
And this doesn't involve any SEO hocus-pocus, buying into some new
"killer" traffic booster software, or trying out the latest
scheme to fool Google, Yahoo, or MSN.
Nope. This stuff is 100% legit, above-board, and has already worked
for years.
Let me give you a quick example. Recently I created a little "test"
website.
The search engines didn't know about it. It had no incoming links.
No traffic. No SE rankings...ZIP!
Fast forward 7 days... My website was indexed by Google, Yahoo and
MSN, it got well over 200 incoming links and started to generate traffic...
shortly thereafter, Google granted my site a Page Rank 3.
Again, this did not cost a penny, just a few hours of my time. I created
a play-by-play video that shows the website and how I did it (see the
weblink below).
Here's another example: An "average guy" decided to try this
same strategy. He now has #1-#8 rankings on all the major search engines.
You can listen to him explain how de did it during a recent audio interview
(Note: After you click above, look under the "June 20th"
post and click the MP3 audio button and video button on the site)
So, how can you get these same kind of results?
I wish I could make this sound more complicated but, all that you need
to do is simply submit one article to a handful of Article Directories.
Writing and submitting articles has long been a proven, time-tested
strategy for increasing traffic, subscribers and sales.
But now in 2005, articles have re-emerged in a BIG way, thanks to recent
information leaked by Google within their US Patent Application 20050071741.
We now know that quality content and incoming links are essential (now,
more than ever) to the survival of your websites within the search engines.
Bottom line. You need to start creating and submitting articles to
get all the benefits I just outlined above.
In fact, Google is practically telling you to do so!
But, where do you start? Where should you submit your articles?
Here's a blueprint that outlines the 7 keys to writing successful articles.
Follow these 7 keys and you are guaranteed to get more traffic, more
incoming links and higher search engine rankings and page rank, by simply
distributing your articles across the Internet.
Let's get started.
Key #1: Choose a HOT Topic
You'll need to do a little research on this one. If you are already
familiar with the target market for your article, this should come easy.
Research, spy, observe. Do whatever it takes to understand your target
market. What issues are hot? What topics currently appear within top
ezines, messageboards, ebooks? What keywords are they using to search
online?
It's also a good idea to frequently visit article directories and content
sites. These sites contain current articles on a variety of popular
topics. Often, you can view the most popular article topics (or clicks)
as well.
Here's a short list of article directories:
http://www.ezinearticles.com
http://www.certificate.net/wwio
http://www.ideamarketers.com
http://www.goarticles.com
http://www.netterweb.com
http://www.jogena.com
Key #2: Choose a "Magnetic" Title
Magnetic title? That's right. Your article title is your headline.
If it doesn't pull the reader into the article, nothing will. Just think
... what if I called this article:
"Get More Traffic In The Search Engines", "Easy Search
Engine Tips", or "Free Traffic Generation Strategies".
BLAH! See what I mean? These don't pack much "punch", do
they?
Your title is just like a classified ad. Look at it this way. If your
article title is crowded on a webpage with 100 others, what will make
it jump off the page?
Key #3: Use The AIDA Principle
Attention
Interest
Desire
Action
This universal formula applies to your articles as well. Once you've
enticed your reader to read your article (via a great title), you need
to keep them reading.
The first paragraph of your article is critical. If it's dull, boring
and lifeless, your reader will surely bail out. You must keep their
interest right from the start. Try using short paragraphs, sentences
and words. This will keep the tempo upbeat and make your article much
easier to read (or skim, as most do online).
Key #4: Create Several Sub-Headings
To better organize your thoughts, divide your article into sub-headings.
At times, writing a 500-700 word article can seem insurmountable. Sub-headings
make things easier. Instead of tackling the entire article at once,
try writing one paragraph at a time.
Key #5: "Close The Sale" With A Resource Box
One of the worst things you can do is to leave your reader hanging.
They've just read your great article, now what? A resource box appears
at the very end of your article. It's the last line that your reader
sees. It's your chance to set the next step.
Make sure that your resource box is compelling. Make the reader jump
over to your website, sign up for your ezine, download your latest ebook,
claim their free gift -- get creative!
Also, the resource box allows you to include a direct link back to
your website. Sit back and watch your link popularity soar!
Key #6: Poofread Your Work
Did you catch that? It should have read, "Proofread". Nothing
hollers out amateur, newbie, or just plain unprofessional than an article
filled with typos and bad grammar. If you don't have an English major
in the family, hire a proofreader. Their rates are reasonable and they
can save you from damaging your reputation online.
Key #7 - Promote, promote, promote
Let's make one thing clear. Without key #7, keys 1-6 are a waste of
time. Bottom line, no one will read your article if you keep it stored
on a floppy disk in your desk.
You've got to promote it!
How can you promote your article? There are close to 90 article directories,
article banks, free content sites, article announcement lists, and article
syndication services out there. And the best part is ... 95% of them
are FREE.
Plus, there are thousands of ezines, websites and blogs that are looking
for article submissions. Develop a list of contacts in your target market.
Next, e-mail each ezine publisher, blog owner, or webmaster a copy of
your latest article. There are countless stories of individuals who
have succeeded using this exact same approach.
Wouldn't you like to get your next article picked up by an ezine with
32,000 subscribers or have 8,000 websites visitors view your article
tomorrow?
Now go on, and get writing!
About the Author:
Jason Potash makes it easy to create and blast out your articles all
over the Internet using his ingenious new ArticleAnnouncer
Article Marketing System.