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Article Banks Are Internet Marketing Gold

by Maria Marsala

If you enjoy writing, it's possible to market your business using your articles. This article provides you some information.

What's the difference between an article directory and an article bank?

Article directories are one-way places on a Web site where the site's owner lists their articles. Here you can read the articles and sometimes these articles are available as free or paid content for publishers. View an example of an article directory at www.coachmaria.com/articles/

Article banks are two-way Web sites or pages within a Web site. They are places where authors "deposit" articles to invest and where lenders "take" the article to use. The "interest" someone pay for using an article consists of a bio or resource box. Each article bank site includes guidelines for authors and potential publishers.

Authors retain first rights - retain ownership - to articles placed on article banks. Some article bank sites publish e-zines that include recently submitted articles, ad swap requests and/or an "articles wanted" area, too. You'll find many article bank Web sites listed below. If you know of a bank I've missed please send them to me.

For Authors

Are you a new writer? Gifted writer? Business owner who enjoys writing? Writing can be an excellent way to market services or products with little capital outlay. Any article posted to an article bank includes copyright year, name of author, short author bio (sometimes called a resource box), and a link to the author's Web site at the end of each article. Some article bank sites or publishers may also request the authors' picture and/or logo, too.

A few words of caution for authors.

  • Never give blanket permission to anyone to use your articles. Not an article bank, Web site or author. Instead, set boundaries and your articles will appear in places you'd enjoy visiting. When someone requests to use your article, check their Web site or request a copy of their e-zine. If you don't like the Web site, the product or whatever - remember to say "no"!
  • If you don't always catch your own writing mistakes consider hiring a Virtual Assistant or Copywriter to assist you with proof reading, submitting articles, or even keeping track of places your article appears. For more information on Virtual Assistants, visit http://coachamria.com/business/virtual.html.
  • Place your articles on your Web site as a way for your potential clients or publishers to get to know you a better. If you provide your articles for free, make sure that your bio includes a link to your Web site or e-zine information. Also include an easy way for anyone to request permission to use your article as text or to copy the code directly from your Web site (if you allow that).
  • If someone wants to use your article and they'll receive compensation, you deserve compensation, too. Money, ad's in newsletters, paid membership, yearly subscription, a copy of an e-book for you to use and send your clients, these are all ways for you to be paid. If the way someone suggests you'll be paid, doesn't agree with you, well, here is another place you can say "no".

For Publishers

Articles banks are for you if you don't enjoy writing or are looking for some extra content for your e-zine, magazine, Web site, e-book, etc. With the permission of an article's author and some times the article bank owners themselves, you will be provided with free content. In return, the author will provide you with copyright information, a brief bio and link to their Web site.

Many of the sites below contain both article banks and e-zine directories. When you visit article banks, look for the other services that the site owner provides for you as a publisher and utilize the other helpful services, too.

If you find yourself using an article bank over and over again, consider providing a link from your site to their site - maybe on a "recommended links" page. It's an excellent way to thank the site owner for providing such a valuable resource.

Article and E-zine Announcer Program - Free Demo E-zine Web sites

For authors, all these article banks require that you subscribe to them before you post your articles via e-mail. Each list has it's own set of rules for you to follow. When you subscribe, request digest mode, this way you'll receive one message per day vs. individual messages. If you're a publisher, many of these banks have archives you view from the lists home page and you don't have to be a member to request a list. Format each article using 60 characters across to submit to all these lists.


Writers Resources (In alpha order)

© 2003 Maria Marsala is the editor of Elevating You, a "view it and do it" ezine and creator of the Ezine Program. For additional details and to join our ezine, visit http://CreateEzine.com

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